That is the question. If you have a literary mind, you will have noticed that I took liberties from a very famous play. It has to do with a dilemma. It is about making hard choices. It is all about making the correct decision. Now, I can see how it has touched social media practitioners initially because I had the same thoughts.
When I first discovered that you could actually buy your followers, thus giving yourself an overnight popularity rate, I had to wonder if this was right. Before signing up with Instagram, plying my literary trade on Facebook and WordPress, I latched on to one writer for one reason only. I was going to use his WordPress blog to piggy-back on. This guy, would you believe, had well over 50,000 followers!
And I thought; wow! Anyway, it was only a few years later, just after I started posting to Instagram, that I made some salient discoveries. This truly popular ‘writer’ was anything but. His talents would have to vie with those of any hard-working student in junior high. There was just no way that, professionally speaking, this guy could have amassed 50,000 supporters in such a short space of time.
Although I had to admit, he was a pretty prodigious writer. Or was he? Did he plagiarize English works, because he was not even a first language speaker? No, readers, he bought his followers! But he made one craven mistake. He bought too many followers. Red lights everywhere, folks. Don’t let that happen to you. But, by all means, do buy followers from time to time. I do too occasionally.
Looking at all my materials and my circumstances objectively, rationally and pragmatically, I no longer have qualms about buying some (only some) of my followers.
A key marketing strategy you need to utilize whilst making purchases of followers and likes is to exploit the perceptions of your target market. They like the fact that you are ‘popular’ or ‘successful’, little knowing that you have only just started out. Unless, of course, you make that fact quite clear to them. Because if you do, I take my hat off to you for being so honest. Another famous quote then.
Honesty is the best policy. Why not? Truth be told, there is always fear and loathing in social media circles. But if you stay true to yourself, truly remarkable people out there are going to latch on to you.
One important piece of business you need to get through in order to effectively learn and strategize on how to increase followers on Instagram (and other) platforms is do your market-related research and development diligently.
The numbers matter. But do be realistic on that score.
I believe that this post has covered the doubt that many conscientious social media practitioners may have about the mercenary practice of buying followers for their platforms instead of just letting their following grow organically. Good luck with your future projects.